Ben Inglis & Mark Doherty - Online BS: What Do?

We hosted coaches and meme gods Mark Doherty (@collaborativestrength) and Ben Inglis (@ben_barbellmedicine) to discuss:

• How should we respond to outdated content on social media?

• The intentions behind memes, and how our interactions might change depending on the audience?

• The struggles of creating nuanced content and grabbing attention on Instagram.

• Advice for new health and fitness professionals starting out on social media, fearful of being meme’d or criticised by their peers.

• How to deal with mixed messages from clients who’ve been told outdated information from other coaches/clinicians.